寫給軟體類創作者的聯繫信，好的版本都很短：點出對方一件具體作品，說清楚你的產品幫誰解決什麼問題，最後只問一個好回答的問題。以下是三份可以直接複製的範本：第一次聯繫、一封追蹤信，以及付費或聯盟分潤提案。每一行都附上「為什麼這樣寫」，讓你改寫時不會改壞。
如果你還沒拿到創作者的商務聯絡方式，先看 如何找到 Instagram 創作者的商務信箱。本文假設你已經有正當的聯繫管道。
以下三份範本以英文撰寫，可以直接寄給英語創作者；每份範本後面附有中文說明。
軟體類創作者收到的合作邀約大多大同小異。想讓你的信被認真讀完，要做到三件事：
Eren
學習循環Subject: Your [video / thread / issue] on [specific topic]
Hi [Creator name],
I watched your [video / read your post] "[title]" where you [specific thing they did or said].
That is the exact problem [Product] is built for: it helps [audience] [do one job] without [common pain].
I would like to give you a free [plan / account] to try it on your own [workflow / project], no strings attached.
If it is useful, I would love to talk about a paid [review / tutorial / newsletter mention] later.
Would you like access?
[Your name]
[Role], [Product]
[Product URL]
為什麼這樣寫：
大約一週後寄出，只寄一次。如果仍沒有回音，就到此為止。
Subject: Re: Your [video / thread / issue] on [specific topic]
Hi [Creator name],
Following up once in case this got buried. The offer of a free [plan / account] for [Product] still stands.
One thing that might be relevant to your audience: [one new, specific detail: a feature, a use case or a short demo link].
If now is not a good time, no problem, and I will not follow up again.
[Your name]
為什麼這樣寫：
在創作者試用過產品、並回信表示有興趣之後使用。
Subject: [Product] x [Creator name]: proposal
Hi [Creator name],
Thanks for trying [Product]. Glad [specific thing they said they liked] was useful.
Here is what we would like to propose:
- Deliverable: [one video / one thread / one newsletter section] about [specific use case]
- Timing: published by [date]
- Payment: [flat fee / affiliate commission / both], terms below
- Affiliate terms (if any): [commission rate], [recurring or one-time], [cookie or attribution window], paid [schedule]
- Usage: [your rights, e.g. repost on our channels for [number] months; paid ads only if agreed separately]
- Disclosure: please label the content clearly as sponsored or as an affiliate link, in the content itself
You keep editorial control, including saying what you did not like.
Does this work, or would you like to suggest different terms?
[Your name]
為什麼這樣寫：
想更快填好方括號裡的內容，可以把範本連同你的產品資訊貼進 郵件範本產生器。
| 創作者類型 | 要引用什麼 | 範本要怎麼改 |
|---|---|---|
| YouTube | 一支具體影片和時間點 | 提供一個可以直接錄影示範的工作區 |
| X | 一串具體貼文或回覆 | 控制在四句以內；如果自介有列聯絡方式，私訊和 Email 都可以 |
| 一篇談到對方工作難題的具體貼文 | 開頭講你的買家要完成的工作，而不是對方的影響力 | |
| 電子報 | 一期具體的電子報和其中某個單元 | 詢問對方的贊助或評測形式；很多電子報會公開媒體資料包 |
美國的商業電子郵件受 CAN-SPAM 法規範，企業對企業的信件也包含在內。FTC 的指南要求：寄件人資訊正確、主旨誠實、附上有效的郵寄地址，並提供可用的退訂方式，且在 10 個工作天內處理退訂。參見 CAN-SPAM compliance guide。創作者發文時，任何酬勞、免費產品或分潤連結，都應在內容本身清楚揭露。
Tomako 是為軟體團隊打造的 AI CMO。它的創作者研究員 Nana 會找出適合你產品的創作者，與你的受眾配對，並草擬類似上面的聯繫信，由你修改並核准。除非你給予有範圍限制的授權，否則對外聯繫始終由你明確掌控。了解 Tomako 如何運作
關於如何找到創作者的商務聯絡方式、以及如何合規地對外聯繫，請閱讀 如何找到 Instagram 創作者的商務信箱。
