写给软件类达人的外联邮件，好的版本都很短：点名对方一件具体作品，说清你的产品帮谁解决什么问题，最后只问一个容易回答的问题。下面是三份可直接复制的模板：首次联系、一次跟进，以及付费或联盟分佣提案。每一行都附有“为什么这样写”的说明，方便你改写时不改坏。
如果你还没拿到达人的商务联系方式，先看 如何找到 Instagram 达人的商务邮箱。本文默认你已经有一个正当的联系渠道。
下面三份模板用英文写，可以直接发给英语达人；每份模板后面附有中文讲解。
软件类达人收到的合作邀约大多长得差不多。想让你的邮件被认真读完，做到三点：
Eren
学习闭环Subject: Your [video / thread / issue] on [specific topic]
Hi [Creator name],
I watched your [video / read your post] "[title]" where you [specific thing they did or said].
That is the exact problem [Product] is built for: it helps [audience] [do one job] without [common pain].
I would like to give you a free [plan / account] to try it on your own [workflow / project], no strings attached.
If it is useful, I would love to talk about a paid [review / tutorial / newsletter mention] later.
Would you like access?
[Your name]
[Role], [Product]
[Product URL]
为什么这样写：
大约一周后发，只发一次。仍然没有回复，就停下。
Subject: Re: Your [video / thread / issue] on [specific topic]
Hi [Creator name],
Following up once in case this got buried. The offer of a free [plan / account] for [Product] still stands.
One thing that might be relevant to your audience: [one new, specific detail: a feature, a use case or a short demo link].
If now is not a good time, no problem, and I will not follow up again.
[Your name]
为什么这样写：
在达人试用过产品、并回复表示有兴趣之后使用。
Subject: [Product] x [Creator name]: proposal
Hi [Creator name],
Thanks for trying [Product]. Glad [specific thing they said they liked] was useful.
Here is what we would like to propose:
- Deliverable: [one video / one thread / one newsletter section] about [specific use case]
- Timing: published by [date]
- Payment: [flat fee / affiliate commission / both], terms below
- Affiliate terms (if any): [commission rate], [recurring or one-time], [cookie or attribution window], paid [schedule]
- Usage: [your rights, e.g. repost on our channels for [number] months; paid ads only if agreed separately]
- Disclosure: please label the content clearly as sponsored or as an affiliate link, in the content itself
You keep editorial control, including saying what you did not like.
Does this work, or would you like to suggest different terms?
[Your name]
为什么这样写：
想更快填好方括号里的内容，可以把模板和你的产品信息一起粘贴到 邮件模板生成器。
| 达人类型 | 引用什么 | 模板要怎么改 |
|---|---|---|
| YouTube | 一条具体视频和时间点 | 提供一个可以直接录屏的演示工作区 |
| X | 一个具体帖子串或回复 | 控制在四句话以内；如果简介里写了联系方式，私信和邮件都可以 |
| 一篇谈到对方工作难题的具体帖子 | 开头讲你的买家要完成的工作，而不是对方的影响力 | |
| 邮件简报 | 一期具体的简报和其中某个栏目 | 询问对方的赞助或测评形式；很多简报会公开媒体资料包 |
美国的商业邮件受 CAN-SPAM 法案约束，企业之间的邮件也包括在内。FTC 的指南要求：发件人信息准确、邮件标题如实、附上有效的邮寄地址，并提供可用的退订方式，且在 10 个工作日内处理退订。参见 CAN-SPAM compliance guide。达人发布内容时，任何报酬、免费产品或分佣链接，都应在内容本身里清楚披露。
Tomako 是面向软件团队的 AI CMO。它的达人研究员 Nana 会找到适合你产品的达人，与你的受众做匹配，并起草类似上面的外联邮件，由你修改和审批。除非你给出有边界的授权，否则外联始终由你明确控制。了解 Tomako 如何工作
关于如何找到达人的商务联系方式、以及如何合规地做外联，请阅读 如何找到 Instagram 达人的商务邮箱。
